I hear over and over again from small business owners that they are “waiting for their webmaster” to update their website. Or I ask someone how often they update their site, they tell me it is too much trouble so they do not update it often. This can be the case for most small business if they do not have a webmaster on staff. Web designers may get thousands of dollars for creating a website and then you have to rely on them to update it. This is not always a viable option for a small business.
Another option is a free content management system, WordPress, that will allow you to have more control over your web presence. WordPress is very popular as a free blogging tool but what people are starting to realize is that WordPress can make a valuable website with or without a blog.
5 Advantages of Using WordPress as Your Website
- Easy to Update Content. WordPress allows you to post and change your content without having to know virtual any code or special skills.
- SEO- Since search engine optimization is influenced by fresh content, the ability to change content easily will influence your SEO.
- Customization- With literally thousands of widgets and plug-ins available , you have the freedom to make the software do whatever you need it to do for your business. You can create things like forums, contact forms and track analytics with only some tweaking. With such a large community involved with WordPress, it is easy to find support or a developer if you need to do something a bit out of the ordinary for your site.
- Constantly Improving- With thousands of developers giving input into the evolution of WordPress, the software is constantly improving.
- Easy to Be Social- Since WordPress is a blogging platform, it makes sharing your site with social networks relatively easy, as well as having many social plug-ins and widgets available.
If you still don’t want to tackle WordPress yourself, there are people that will install and customize WordPress for you to match the needs of your company, and still cost you much less than a traditional website with the added advantage of being able to update the content yourself.
photo credit Andrew Abogado
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That’s a good advice.
BTW, Thanks for the photo credit