I recently earned my Inbound Marketing Professional Certification from the Inbound Marketing University. I have had numerous people ask what exactly does that means. In a nutshell Inbound marketing is the concept of drawing people to you verses outbound ( traditional) marketing which is hunting down your prospects. This is a great explanation by Hubspot Inbound Marketing vs. Outbound Marketing. The courses were uniquely taught by experts in each of the areas of concentration.
The Inbound Marketing Certification acknowledges the recipient’s proficiency in Inbound Marketing principals and best practices. In order to receive the Inbound Marketing Certification, the student engages in a variety of courses and pass a comprehensive certification exam, demonstrating subject matter expertise in the following areas:
- Advanced Search Engine Optimization and Ranking Improvement Strategies
- How to Blog Effectively for Businesses
- Social Media and Building Community
- Business Applications for Facebook, LinkedIn, Twitter and other Social Networks
- Viral Marketing and World-Wide Raves
- Creating Strong Calls to Action and Effective Landing Pages
- Inbound Lead Nurturing (Turning Leads into Sales)
- Successful Email Marketing
- Analyzing Results and Demonstrating ROI
This is an example of the efforts of the team at CreeksBend Media to continual learn and engage in new techniques and strategies to help your business grow. If you want more information on Inbound Marketing feel free to ask questions or discuss in the comments below or contact us directly.
