What is a Title Tag?
A title tag is the text that appears at the top of your browser and is what appears in the clickable link on the search engine results page. If you take the time to improve your page title tags, you may actually improve your click through rate. You can aim for 10-12 word but keep it to 70 characters or less.
What Goes in a Title Tag?
I am a firm believer of keeping you company name in most, if not all, of your title tags. There is some debate if it goes first or last. Each case is different but probably put your company name first if you are branding your actual name and people are searching by that name. An example might be Wal-mart, where people are actually searching for the company perhaps before the products. In other cases if it is your product or service that people will be searching for, you may do better to put your company name last.
Use your keywords in your title tags carefully. Make sure the title tags stays relevant to the content on your page. Don’t over stuff it with keywords. Keep your title tags unique. Every page is unique, so therefore, every title tag should be unique. Title tags do not have to be grammatically correct but they should read easily. It is not necessary to populate your tags with excess punctuation.
After you have selected your keywords and the text has been written for the page, your next step should be to craft your title tags. Take the opportunity if you use Wordpress to create your own title tag not just use the one that Wordpress creates for you. Just this one change can make a difference in your website responses since title tags are known to be an important part of the search engine algorithm.
